The French fashion designer André Courrèges' take on Kei-sized alloy wheels.. with a couple advertisements from 1983-1986 - what very likely seems to have been their heyday.
The whole series of ads are about as ridiculous as they come.. and (luckily for me) easy to spot when flicking through magazines, due to their thorough use of the signature colours.. the white, pink and blue...
Produced in collaboration with Yamaco more than 30 years ago, today it is hard to see any of the futurism that Courrèges designs were so well known for. There is however, certainly something timeless about their unique style. I am totally in love with them, and may have decided that the Courrèges wheel line-up represents everything that is awesome about kyusha shoes.
The Courrèges wheels themselves were produced and sold by Yamaco Corporation. In its early years, Yamaco had a very close relationship with Enkei, and together a collaborative wheel line called “Silver Star”. From 1968 into the mid eighties, Enkei did the metal work, and Yamaco looked after marketing and sales of Silver Star wheels. Unlike the Silver Star line up however, which has Enkei (and no Yamaco) markings on hub pads, the Courrèges line-up looks to be all Yamaco.
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